The Most Customisable Backpack Yet
Urban Minimalism Meets Maximum Customisation. Sleek, functional, and modular, What Pack redefines urban carry. Featuring the unique interchangeable Pack Face concept and innovative 3D-printed modules, it adapts to your lifestyle like no other. Each authentic What Pack comes with What ID – a passive NFC chip for e-authentication and beyond. More than a backpack, it’s your personal urban companion.
What Pack is currently in pre-production; you can register for updates on the official website.